Everyone wants to find a secret weapon in their marketing – something that will take all of their campaigns across all channels to the next level and generate them returns never seen before. But, does this mythical and often searched for secret weapon exist?
In my view – yes it does, but before we get into that, let’s have a look at a common mistake made by marketers around the world. That mistake? Focusing the majority of their time and money on short term, one-off marketing campaigns. It’s something I see companies around the world making – they spend heaps of time, scrambling to get campaigns designed, developed, and launched only to have them run for 14 days before starting the whole process again.
The problem with that? Every single hour and dollar they have spent on those campaigns has a limited time period to make them a return on their investment. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate them a limited return.
Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.
With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.
Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.